ceccherini Andrea Ceccherini, with Murdoch, Bewkes e Brauchli

Born on 31 March 1974 in Florence, after high school in Scandicci (near Florence) he attended Law School at the University of Florence. Politics has always been his great passion together with a strong commitment to civic society. With this aim in mind and following his dream of making a contribution to changing the world, he soon realized that in order to achieve such a goal it was necessary to start with the younger generation and in 1995 he created the “Progetto Città”, a civil and social project still running today and promoting public meetings, private seminars and training courses with the aim of ensuring that the future Italian ruling class will rise above ad-libbing and amateurism that have prevailed over the years. Fuelled by the same ambition, in the year 2000, together with two leading Italian businessmen – Cesare Romiti (former President, Fiat Group and Chairman of Corriere della Sera, the most prestigious Italian newspaper) and Andrea Riffeser Monti, (CEO, Poligrafici Editoriale, the third publishing group in Italy) he established the Osservatorio Permanente Giovani – Editori. This organization’s mission is to help today’s young people become tomorrow’s critical readers, to ensure they will be better citizens, committed to change and active players in a stronger democracy. Today, this civil project involves 17 prestigious Italian publishing groups, 27 bank foundations, 10 large companies with a strong CSR commitment. Furthermore, this project is delivered thanks to 45,172 teachers in the Italian upper secondary schools and involves 2,082,504 students ranging from 14 to 18 years of age. This represents over 80% of Italian high school students.

“The Quality Information in Classroom”- the Osservatorio’s most important project – brings into Italian junior and high school classrooms some of the most prestigious national digital and printed newspapers in the country. These valuable educational tools will foster a modern form of civic education and students are asked to compare at least three different sources of quality information and assess how a story can be told in three different ways, thus developing a critical mind.

Progetto Città and Osservatorio Permanente Giovani – Editori  are bound together and inspired by the American Indian oath whereby the elders tell the young in their community that they do not inherit the Earth from their ancestors but they borrow it from their own children and need to commit to make it a better place compared to what they found.